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Equity Decoder

Stop guessing what your startup equity is worth.

A no-BS guide to evaluating startup equity offers. Covers vesting, cliffs, dilution, tax traps, and the math most people skip. Built for tech professionals who don't want to leave money on the table.

What's included

  • 38-page guide covering 12 chapters
  • Google Sheets equity calculator
  • Red flags checklist
  • Negotiation frameworks
  • Real-world examples and scenarios
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Same playbook — find a decision people struggle with, build a clear and opinionated product that helps them make it. Domains: personal finance, career decisions, negotiation, freelancing.